Whether you are traditionally published, self-published, or yet to be published, social media marketing is important for all writers. It allows you to connect with other authors and build a relationship with potential readers. If people get interested in you as a writer, they also become interested in knowing more about your book, with promotion. However, being a writer and doing your own marketing can be very time consuming, which is why many writers opt to use a marketing automation service to schedule their marketing posts and only interact manually when they have a spare moment or two.
Instagram is one of the most popular social media platforms, but it's extremely image oriented. Unlike other platforms like Twitter and Facebook, you cannot post on Instagram without an image or video. Because of this, writers frequently ask how they can post and build an audience on Instagram.
It's a valid question, and one that I admittedly had before delving into the world of Instagram.
You shouldn't post covers of your books every day, and you can only take so many pictures of your laptop. But that doesn't mean there aren't things you can share on Instagram! You have to get creative and think outside of your book itself.
Check out these ideas for content to share on Instagram!
- Writing Space: Let people know about your space. Share pictures of your writing desk, your office, a coffee shop you're working at, etc. You can talk about what you're writing, share a line from your WIP, talk about your characters, or discuss what you're working on that day. Giving readers a look into your surroundings brings them closer to you and gives them to connect.
- Blog Posts: Do you have a blog? Share your latest or most popular blog posts on Instagram! Create a picture using your brand colors, give a little teaser to what the post is about, and engage followers by asking questions. Be sure to put the link in your post and/or direct followers to the link to your blog in your bio. This engages followers but also directs them to your website where they can learn more about you and your books. It's a win, win!
- Quotes: Share images with motivational quotes about writing. Or, to attract fellow book lovers, share some quotes from your favorite books. Quotes from authors or about the benefit of reading are also great ideas to share.
- Pets: Pictures of your furry friends are always popular, so don't be afraid to share! Does your pupper beg for attention while you work? Does your kitty like to take over your laptop? Do you have a bird who sits on your shoulder while you write? Tie the picture of your pet in with your writing so you can talk about your WIP and connect with others over a mutual love of animals.
- Books in the Wild: If you have a book published, look for it in the wild. If it's in a library or bookstore, take a picture with you and your book. This type of post brings attention to your book without being a pushy "buy my book!" announcement that we should all try to avoid.
- Pictures from Events: If you're attending a book festival, a signing at a local bookshop, a comic con, or any other event that involves you and your book, take pictures and post! This is a great way to talk about your experience and bring attention to your book.
- Hobbies: Do you run, sew, make soaps, practice yoga, dabble in photography? Whatever your hobbies, take pictures and share with your followers. Not only will you attract people who share in your interests, but you can interact with fellow authors and ask them to share what they do while they're not writing.
- Current Reads: Share a picture of your current read or TBR pile. Did you recently get back from a book festival or convention? Post a picture of your book haul. Perhaps some of your followers have some of the same books on their shelves!
Did you find these suggestions helpful? Do you have any ideas to add to this list? What types of posts have you found to produce the most engagement?
Share in the comments below! I'd love to hear your thoughts!